Life Cycle Thinking as an integral part of entering a new business-field: From PVC windows to sustainable wooden houses
Session TU.3.D || Life Cycle Innovation to Drive Sustainability and Business Performance Authors Ko, Nathanael; Bässler, Tilman; Bässler, Benjamin Abstract This paper tells of a transition driven by life cycle thinking. The traditional business of producing plastic based windows in southern Germany has reached its limits. Therefore, a new business field is entered: wooden houses. [...]