WE.3.A || Business Models for a Circular Economy

Oiko, Olívia

Nowadays, there is a considerable search for creating business models for circularity and sustainability. Remanufacturing is an industrial process whereby used products are restored to “as new” functional state. It was already considered “the ultimate form of recycling” and also, an essential strategy for implementing Circular Economy concepts. In this context, this study analises seven Brazilian remanufacturing business cases according the nine elements for Business Model Generation from Osterwalder and Pigneur. Also, the cases are analyzed and classified according the business model archetypes from Bocken et al. (2014). With these examples, one can observe how the same technological possibility – products remanufacturing – can take benefit or require different elements combinations for creating, delivering and capturing value.